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August 2014

Found 2 blog entries for August 2014.

Zillow acquires Trulia in what could end up the biggest real estate deal ever. Not because of the 3.5 billion in stock price tag though, more has to do with the fact that Zillow now owns over 60% of the online real estate consumer traffic when you add it all up. We already know roughly 95% of buyers start their search online, so when you take that into account when talking about the 60+% what does this mean for the Realtor and buyer/seller relationship?

The real estate consumer in today’s market uses Zillow as their sole source for real estate searches, or something very similar like Trulia or Street Easy in Manhattan; both of which Zillow know owns by the way. Zillow has become the consumer’s MLS. People trust in the listings and trust many times in

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