Salespeople are typically focused on being transactional and closing more deals. Fiduciaries use a consultative approach, putting a client’s best interest in mind even if it means disclosing info that will kill a deal. Fiduciaries won’t place their commissions before your best interest. Unfortunately, many agents in our market are experienced at selling themselves. The real estate industry over the years has become less about the customer and more about the number of transactions an agent closes.  Some of the blame can be directly correlated to real estate coaching which has become big business and focuses on “Closing the Deal” as opposed to solving a client’s problem.  Big Real Estate coaching companies train agents to become adept at answering…

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