I get it..Your Aunt Jenny, Cousin Uma or Brother Sam just received their real estate license and you feel compelled to utilize their services in order to keep the peace within your family tree which happens to be shaped like a wreath. STOP BEING A PLEASER as it is you who will be adversely affected by the negative outcome of utilizing an agent who is not at the top of his/her game. Next Step…
You just located a Superstar Agent or team of agents but they are located over 30 miles away from you.
15 Years ago I would have recommended that you utilize the services of a location specific agent as they really had their finger on the pulse of print advertising. Today print advertising is simply a tool for agents to market themselves in an attempt to exploit the number of properties that they have accumulated. Agents focusing on Print may want to shift gears and take a look at the State of The News Media in 2013.
Marketing dollars are much better spent on a great website, social media, digital marketing, professional photography, aerial photographs, research tools, and services such as Loopnet or CoStar Group.
Your Superstar Agents who are located in Connecticut have the ability to market your property in Maine better than anyone in the industry if they are utilizing the right combinations of online marketing. 92% of buyers are utilizing the web to find homes these days. Check out the Field Guide to Quick Real Estate Statistics.
Instead of focusing on the location of your agent’s primary office you may want to explore this question. Are you ready to sell? (Seven Costly Mistakes that Sellers Make)
Did you know that 43.6% of homeowners can’t afford to sell at this time? Save yourself and your agent a ton of aggravation, stress, and time by exploring whether or not you are truly able to sell.
We wish you the best of luck in selling your property this year. Remember, “Hope is not a strategy” and you do not need to hire an agent who is local.