AUCTION: The Agent's Secret Weapon

Designed to Give Agents a Competitive Edge.

Auction is a proven solution recently added to the cache of services offered at Seaport. Rooted within an Advisory Approach, the Auction method introduces an alternative solution that gives agents a Plan B, especially when time is of the essence.

There’s simply no way to bring the market to a property faster than through the Auction process.

Your Marketing Solution

  • A creative idea that empowers you to bring new solutions to your clients.
  • Systematically solve problems that deliver results.
  • Become an asset to clients that grows your reputation as a valuable resource.
  • Create the most valuable source of lead generation: REFERRALS.
  • Ultimately, gain the satisfaction of getting paid for a job well done.
  • Sift, Sort & Select the type of clients you choose to work with.

Your Clients Want Solutions

We view our relationship with you as a partnership, and ourselves as one of the solutions to empower you to accelerate the process. Generating exposure to a broader spectrum of qualified buyers and investors significantly expedites a timely sale.

You Want to Operate Effectively

We collaborate with you to create a systemized approach that delivers a condensed timeline for your clients’ property to be sold. We build a narrative that supports a larger marketing strategy. Step by step, a defined process unfolds throughout the auction timeline. This educates you with meaningful feedback that facilitates each next move from start to finish.

Our Solution

Above all in the Auction approach, there are no contingencies, negotiations, or long closing periods—just a collection of motivated buyers and sellers from which to match the needs and wants of said parties. It is a streamlined process that allows the sale proceedings to flow, free of the usual roadblocks of a traditional brokerage.


Q. What types of properties do you help sell?

A. All candidates, Residential or Commercial that meet the Two-thirds Rule criteria. Each potential applicant is properly vetted to identify Auction as the proper course of action. This typically serves as a means of providing Sellers (and their agents), a Plan B that circumvents the trappings of traditional brokerage.

Q. How will auction benefit me?

A. Benefits to a Realtor

  • Generates a list of ready, qualified buyers
  • Offers clients and customers new selling and purchasing options
  • Increases revenue and market share
  • Develops your own market niche
  • Assurance that property will be sold at true market value
  • Property is sold within a relatively short period of time
  • Exposes the property to many potential purchasers
  • Auctions bring people in to look at all your listings, not just the auction listing
  • Successful auctions result in referrals and return business
  • Agents can earn commissions as referring agent/broker, cooperating agent/broker, or as the listing agent/broker

Q. Will I still receive a commission when Auction is used for my client?

A. Yes. You continue to represent your client. Seaport facilitates the Auction proceeding, enabling you to provide your client a fresh solution and still receive your commission.

Q. How long does the Auction process take?

A. Once the necessary due diligence is performed, the process is typically completed within 30-45 days to closing.

Q. What is the agent’s role in the Auction process?

A. The agent maintains the same relationship with their client. Seaport facilitates the Auction process on behalf of the agent. The agent remains the conduit to their client, in service to the original contracted listing agreement. Seaport’s mission is centered around empowering agents to deliver results to their clients.

Q. What type of clients, or properties, are right for Auction?

A. The rule of thumb to determine if Auction is the best marketing strategy is the Two-Thirds Rule. This involves analysis of the market, property and seller situation. Generally, if two of the three parts (market, seller, property) lean towards auction, then auction should be offered to the seller as a sales option.

Suitable Auction candidates exist in scenarios that offer attractive opportunities related to the Price/Value of the individual property, favorable market conditions conducive to this method of sale, all confirmed by the specific needs and preferences of the seller’s current situation. The proper analysis is a subjective approach that factors in all concerns and checks off at least 2 of these 3 boxes.

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