Andy and Rupert Murdoch

 

The acquisition of Realtor.com by CoStar Group could have several impacts on the real estate industry, including:

  1. Increased market dominance: CoStar is already a major player in the commercial real estate data and analytics space, and the acquisition of Realtor.com, a leading consumer-facing real estate website, could give the company even more market dominance.

  2. Increased access to data: CoStar's access to data and analytics could be further enhanced by integrating Realtor.com's consumer-facing data into its platform, allowing the company to provide even more detailed information and insights to its customers.

  3. Increased competition: The acquisition could lead to increased competition for other real estate websites and data providers, as CoStar's expanded reach and resources give it a significant competitive advantage.

  4. Changes in consumer experience: The acquisition could lead to changes in the consumer experience on Realtor.com, as CoStar may integrate its data and analytics into the site to enhance its functionality and usability.

  5. Potential pricing changes: The acquisition could also lead to changes in pricing for customers using CoStar's services, as the company may use its increased market dominance to raise prices.

  6. This change could flip the real estate brokerage model of lead generation on its head. Zillow focuses on selling leads to whoever is willing to pay for those leads. Costar would most likely apply their current model of supplying leads to the listing agent for the property. Inexperienced agents receiving leads would no longer happen quite so often. More to come… Like and follow us.


Posted by Tim Bray on

Tags

Email Send a link to post via Email

Leave A Comment

e.g. yourwebsitename.com
Please note that your email address is kept private upon posting.