Connect

Find us on...

Dashboard

Log in using...

July 2020

Found 4 blog entries for July 2020.

To Secure the Listing and Blow Away the Competition

  • Sometimes It's a Deliberate Lie.
    As the seller interviews each agent, often the estimate of value creeps upward. Maybe the first agent knows there will be two other agents competing for the listing, so the first agent names an astronomical figure. The second agent, upon hearing the first agent's price, beats it. The third agent comes in higher yet.

A seller who chooses an agent based on which estimate is highest can oftentimes become the ultimate loser….but it is human nature to choose the agent who says they can fetch the highest price.

Almost every seller operates in this manner. To the defense of the Agent, sometimes they just “Don’t know what they don’t know”.  The traditional

330 Views, 0 Comments

Serving the Client 

 -The Process-

We are currently in the Advisory stage of consulting with a prospective client who has plans to list their home for sale. Before we can determine if this partnership is a good fit for both Client and Broker, we have some homework to do. Contrary to popular belief in the industry, one size does NOT fit all. Upon collecting all the pertinent data relevant to the property as well as the local market in which it is located, we perform the necessary analysis to ensure that our assessment of this opportunity is in alignment with the client's goals and expectations. Once this task is completed, we are guided by the necessary data to advise all potential clients on what we believe to be the wisest path forward to achieve

54 Views, 0 Comments

In an information age that floods society with excessive content, our focus tends to be diverted to less-tangible distractions, rather than the essential components of a sound game plan. As a result, our level of awareness can become clouded, compromising our ability to execute informed decisions when it comes to the purchase and sale of real estate. In an industry largely predicated upon “marketing”, we are left without concrete reasoning from which to discern the most productive path forward. Ultimately, we are left without the means to implement a calculated strategy that transcends “Sales” or being “Sold”. Add to this, a fiercely competitive playing field largely incentivized by a commission-based pay structure, it becomes easier to see how the

57 Views, 0 Comments

A Commitment to the Client 

For consumers in the market to buy or sell a home, the model has typically been a straight-forward process. Buyers and sellers contact a local agent to explore their options and sign an agreement. Whether they research and select a top local agent or contract a licensed relative, how they choose the agency that will assist them is of growing importance. In many respects, most traditional brokerages and their offerings are very similar. They all provide “million-dollar marketing”, an endless campaign of open houses, and a gratuitous handshake to affirm their corporate mission statement that says things like “helping you discover your dreams.” While this all sounds wonderful in theory, these dreams can become nightmares in the

352 Views, 0 Comments