Bait and ClickPosted by Kyle Schrader on
Finding a home usually starts the same way for everyone; online. You head on over to your home search site of choice, be it Zillow, Realtor.com, Redfin, or any one of the million options out there for you, the consumer. On the face of it, nothing could be more simple; find a house you like, and in a couple of clicks you're in touch with the listing agent of said house and on the road to home ownership. If only it were that simple.
The click you make to contact the agent does more than you think. It most certainly contacts an agent, but more importantly, that click turns you from a home buyer to a product to be bought and sold. That click makes you a lead, and leads are worth big bucks to brokerages, agents, other lead generation companies, and…
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