Changing Markets – Issue #9 The Brokerage Divide Has Begun Big Ships Turn Slowly.
Posted by Tim Bray on
Changing Markets · Issue #9
The Brokerage Divide Has Begun
Big Ships Turn Slowly.
Many agents are making long-term career decisions at the exact moment the real estate industry is becoming faster, leaner, more technology-driven, and less forgiving.
82% of real estate agents currently use AI according to RPR’s 2026 survey. 32% of REALTORS® had not yet actively adopted AI tools in NAR’s 2025 survey. 58% of REALTORS® using AI reported using ChatGPT as their primary tool. $4.4T in potential annual economic impact may be created by generative AI according to McKinsey. The Career Decision Nobody Is Talking AboutAgents are not just switching brokerages. They may be choosing how flexible their future…
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